About Us

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Mary Henderson has more than three decades of experience in healthcare reporting and analytics, bringing a wealth of knowledge to the table. Her career has been dedicated to designing and implementing business intelligence solutions in the healthcare sector. Mary has conducted in-depth analyses of cost, utilization, and healthcare benefit quality, serving a wide range of clients, including top U.S. employers, leading health plans, and large provider organizations.

Mary was the President of Health Data Management Solutions (HDMS), a subsidiary of CVS/Aetna. HDMS provided healthcare analytics solutions and consulting to employers, payers, and provider systems, both nationally and internationally. Following her time at HDMS, Mary served as Senior Vice President of Business Solutions at the American Medical Association. Her responsibilities included overseeing aspects like CPT licensing, provider credentialing products, and data management for the Physician Master File—a comprehensive database on physicians and healthcare professionals in the U.S.

Mary's most recent role was with Blue Health Intelligence (BHI), a Blues-owned company specializing in data analytics. As Executive Vice President at BHI, she managed sales, account management, and product development.

Mary is also a board member at the Healthcare Cost Institute, where her insights and expertise further contribute to the industry's development.

Mary holds a Ph.D. in health economics from Brandeis University and a BA in psychology from Temple University, graduating summa cum laude.

Mary Henderson's extensive experience and expertise have left a significant impact on the healthcare reporting and analytics industry. Her commitment to excellence continues to drive innovation in the field.

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Maria Ferrera is a healthcare analytics consultant with over 25 years’ experience providing guidance to healthcare companies to further develop their analytic strategies and informed decision making. Her expertise includes evaluating infrastructure and analytic tools, measuring and demonstrating value (both clinical and financial) to customers, and advanced techniques such as machine learning and predictive models. She has the unique ability to blend technical knowledge with healthcare domain expertise.

Maria led the Enterprise Reporting and Data Science team at AbleTo, a telehealth company providing behavioral health services. Her team included data scientists and analysts who provided key analytics such as targeting algorithms identifying members who could benefit from BH services and to evaluate the outcomes of clinical programs.

Maria served as Vice President of BHI’s Analytic Consulting and Data Science team. Her team conducted a wide variety of projects for the entire Blue system from provider measurement to predictive modeling.

Maria has a MA in Psychology from the University of Minnesota and a BA in Psychology from Brandeis University.

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Scott Guichard is a healthcare executive with advanced analytics and customer success expertise gained in his over 25 years’ experience in the healthcare and consulting industry. Scott has a broad background, from consulting both with small and large clients, as well as international engagements.

He also has extensive health tech start-up experience. He brought his health domain expertise to these early-stage companies to assist to determine market fit, inform product design, develop sales messaging and the building of a health analytics platform to facilitate benefit design, outcomes analysis and population health reporting for employers.

Most recently Scott restructured and grew a customer success team at a rapidly expanding start-up that connects and addresses social determinants of health with healthcare delivery. Prior to this role he spent 3 years as Director of Solutions Engineering at Artemis Health serving as the product expert for an analytics data platform for employers and brokers. He also consulted in the Korean and Qatar health systems bringing analytics best practices and processes to their market.

Scott has a Master of Public Health Behavioral Science & Health Education from Emory University and a BA from State University of New York at Buffalo.

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Denise Zeman brings over 30 years of experience in strategic planning, business unit development, P&L management, and project and product management. Her career has seen her excel in various roles within the corporate landscape.

Starting her career at Hewitt Associates and Mercer Health & Benefits, Denise focused on designing, developing, and managing vendor procurement applications, including solutions for health plan eligibility and premium processing systems for mid-sized employer groups. Over the years, Denise has conducted detailed analyses of healthcare cost, utilization, and benefit quality for clients that include prominent U.S. employers, leading health plans, and large provider organizations. She has also been involved in key projects such as health plan renewals and vendor procurement initiatives.

Denise was Senior Vice President/Chief Administrative Officer at CVS/Aetna-owned subsidiary Health Data Management Solutions (HDMS) overseeing administrative functions and operations. Following her time at HDMS, Denise was Vice President of Credible Health Product Portfolio at the American Medical Association where she led the re-design of essential tools like DoctorFinder as well as the management of CPT licensing and code development.

Denise's most recent role was as Vice President of Marketing at Blue Health Intelligence (BHI), where she brought her strategic expertise to the organization's marketing efforts.

Denise holds a Bachelor of Science degree from the University of Phoenix, graduating with honors. Her extensive career showcases her commitment to making a positive impact in both the healthcare and business sectors.


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Heidi Seibert is an accomplished technical project and program manager with over 15 years of experience delivering successful products across diverse industries, focusing on healthcare data analytics. Her extensive background encompasses leading complex projects, managing cross-functional teams, and fostering collaboration with various stakeholders, including clients.

Heidi's expertise spans the full lifecycle of complex initiatives, managing projects from inception to completion. She is particularly adept at identifying the root causes of project challenges and implementing effective solutions, driving greater efficiency, value, and best practices.

Heidi has demonstrated exceptional skill in strategic planning, scalable sales processes, and enhancing operational procedures to boost efficiency and reduce costs. Her leadership has significantly improved project outcomes and organizational performance.

Heidi holds a Bachelor's degree in English and Communication from John Carroll University and is a Certified Scrum Master (CSM) and Project Management Professional (PMP).  With her strategic vision and meticulous planning, Heidi consistently delivers exceptional project results and drives organizational success.